Ghost commerce is an e-commerce business model where sellers offer products online without holding physical inventory. Orders are fulfilled by a third-party supplier or print-on-demand service.
Ghost marketing refers to invisible promotional efforts, such as affiliate marketing or subtle influencer marketing, where the brand presence is felt but not overtly advertised.
Not exactly. While there are many ghost commerce vs dropshipping comparisons, ghost commerce is broader. Dropshipping is one ghost commerce model, but ghost commerce also includes print on demand, service reselling, and other hidden online retail approaches.
Start by defining your business goals, setting up an online store, and using platforms like Sell The Trend to find reliable suppliers. Next, craft effective marketing strategies, such as social media marketing or content marketing, and invest in search engine optimization to attract organic traffic.
